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garex industries
BRANDING | DIGITAL
Bridging people and businesses from one market to another.
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As a long established business, Garex sought out a refreshed brand identity to establish and differentiate the female-run firm in its communications, management and identity.
Date
January 2020
Role
Brand Designer
Agency
Stefan Smith Studios
Team
Creative Director - Stefan Smith
UX Researcher - Fabrizzio Zambrano
[ Approach ]
A balance between simple and industrial.
The branding consisted of custom and controlled, geometric line work to highlight Garex Industries commitment to professionalism + international relationships. Sharp black and white contrast colors compliment the importance on associating with the simplistic industrial look and feel. The typography is bold and simplistic: an inviting, custom made text communicates the spunk, and sophistication of the female-run brand.
[ Moodboard ]
[ Identity ]
[ The Logo ]
Symmetrical forms designed to imply harmony between balance + simplicity.
[ Stationary ]
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