


DIVAFIT
BRANDING | DIGITAL | WEBSITE | APP DEVELOPMENT
BY EZGI ENDAM
Empowering women through fitness, dance, and transformation.
With this client we worked to establish a brand package that cultivates simplicity and elegance, to transform and inform Ezgis' fitness clientele. I established all digital content, photoshoots and website development. Currently we are working on developing a easy to use app for her and her clients.
Date
December 2021
Role
Brand Designer
App Developer
Website Developer
Agency
Stefan Smith Studios
Team
Creative Director - Stefan Smith
Fitness Trainer - Ezgi Endam





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[ APPROACH ]
A blend of simple and artistic floral patterns
The branding consisted of a custom controlled color pallet that reflects empowerment and inspiration. DivaFit and Ezgi Endam's commitment to natural healing, spirituality, and community were important factors in the design to create a wholesome natural look and feel. Soft natural colors merge with a simplistic white and black contrast heightened by a regal gold, imbues the brand with women empowerment. The typography is bold and simplistic: an inviting, hand written text communicates the spunky feminine attitude, and sophistication of the female-run brand.
[ Moodboard ]

[ Identity ]
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[ The Logo ]
Symmetrical forms designed to imply harmony between balance + simplicity.
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[ Principles]




Learn how to burn body fat without losing muscle mass receive a custom meal plan that will teach you what your body needs to thrive
[ EXERCISE ]
[ NUTRITION ]
[ KEYS TO SUCCESS ]
Learn about macro and micro nutrients and how to apply them in your daily nutrition
Strength training to tone your muscles and get definition
Cultivate mindfulness around your choices that hold you back from attaining your optimal health





[ Media ]
[ Youtube, Marketing Ads & Promotion ]
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